Our luxurious Tibetan rugs are made of the highest-quality hand-spun Himalayan wool, and are hand-knotted to last for generations. Silk, allo, linen, bamboo, and other natural fibers may be incorporated in the designs, for textural contrast.

Our area rugs help absorb and reduce noise and echo, especially in a large space. They create warmth and softness underfoot.

Because all of our rugs are made-to-order, we customize the size and colors to fit the needs of the space.

Proper also offers a bespoke option. Should you not find the perfect rug in our collection, we can work with you to create it. Tell us your story, and we can translate it into an heirloom to be passed down to future generations.

Proper rugs are certified by GoodWeave, an organization that is working to end child labor in the rug industry—so there's peace-of-mind knowing that your rug was made by a skilled adult artisan.


All of our patterns are available for purchase by-the-yard, or as finished pillows and ottomans.

We can also create custom-sewn accessories, in quantities of 10 or more.

Please contact for more information.



About Image

We draw inspiration from journeys to places near and far, everyday and exotic. Starting with pen and paintbrush, light and pixels, we translate our discoveries into luxurious, hand-knotted floor coverings and home accessories.

At Proper, we get it—we’re design-driven. Each of our patterns tells a story, inspired by an ephemeral moment in time. We understand color, form, and balance, and know that a splash of color can transform a space. We believe in harmony, sustainability, and quality. We believe that handmade texture and warmth can turn a house into a home. We’re in tune with fashion without being a slave to it. We’re inspired by history without copying it. Our wools are Himalayan, and our silks are Chinese. Our technique is Tibetan, and our concepts are developed around the world. We believe that fair wages and fair working conditions lead to a more beautiful world, and a more beautiful home.

Proper creative director Laila Ahmadinejad is a collector of sights, sounds, scents, and tastes. She translates her experiences into tactile patterns and enduring textiles. Laila obtained her BFA from Rhode Island School of Design, and furthered her textile studies at Fashion Institute of Technology.


We collaborate with architects and designers from around the globe, and welcome custom inquiries. Whether you’re interested in a Proper rug, fabric, pillow, ottoman, or something else entirely, we’d love to speak with you.

Call us at 646.481.7847, or email us at

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